Marketing

Quintessential Brands’ €4m investment

A €4 million investment programme was announced by Quintessential Brands, the international drinks group, at its production facility in Abbeyleix, County Laois, recently.

Abbeyleix is home to First Ireland Spirits, a subsidiary of the group and the largest employer in Abbeyleix.

As a result, over the next 18 months the production capacity at Ireland’s largest independent producer of Irish cream liqueurs will more than double to two million cases per year, creating an additional 20 jobs in this historical town in the heart of Ireland.

Almost a year after Quintessential Brands’ acquisition of First Ireland Spirits, the investment will transform its operations in Ireland, claims the company.

Plans include brand growth and the imminent launch of Feeney’s Irish Cream, the development of The Dubliner Whiskey and in the coming months the expansion into other Irish whiskey products.

Quintessential Brands will also consider additional acquisition opportunities in Ireland.

“This investment is part of our ongoing strategy to develop Abbeyleix as the home of Irish Cream, boost our production capabilities, build a premium Irish brand portfolio and expand our contract manufacturing business in Ireland, “ commented Quintessential Brands’ Co-Founder and Director, Warren Scott.

First Ireland Spirits sells its product across 35 markets worldwide for some of the world’s largest retailers and drinks companies.

The acquisition of First Ireland Spirits by Quintessential Brands last year offered the €150 million spirits group an unrivalled foothold in the global market for Irish cream liqueurs and was part of its corporate strategy to become a leading independent player in the global spirits industry.

Since then the privately-owned business has acquired 100% of Marblehead Brand Development and most recently, L&L, France’s leading producer of fruit spirits and liqueurs including the Alizé brand.

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