NielsenIQ acquires CGA
CGA by NIQ will continue to invest in on-trade data and insights.
This acquisition builds on NielsenIQ’s 2009 investment in CGA.
Globally, the beverage alcohol market is worth more than $1.6 trillion and is expected to grow by 7% over the next five years.
To enable this growth, CGA data and assets will be fully integrated into NielsenIQ’s Connect platform, providing the market with data accuracy and analytic solutions.
“Having visibility into on-premise sales is incredibly important for our BevAl clients, given the sheer volume of sales passing through the channel,” explained Kim Cox, Senior Vice President of Client Success with NielsenIQ, “The shutdown of bars, restaurants and nightclubs during Covid showed the volume transferability across on- and off-premise channels.
NielsenIQ has been a shareholder in CGA for 14 years as part of a longstanding partnership. NielsenIQ operates in over 90 markets and CGA by NIQ will continue to invest in on-trade data and insights.
