Marketing

Next stop Vegas for new WKD limited edition

Unveiling a new Limited Edition for 2015, WKD has journeyed to Las Vegas for inspiration.

WKD Vegas takes its cue from the vibrant nightlife and neons associated with the world-famous Vegas Strip and it’s available to licensees in Ireland from this month. The WKD logo on the 275ml bottles has been transformed into an eye-catching Vegas-style sign while the case outer graphics convey the atmosphere of Vegas at night.

The launch is being supported via heavyweight interactive social media activity and a targeted digital campaign while thousands of consumers will get the opportunity to sample the new Limited Edition at a series of WKD Vegas-themed parties being held across all counties.

To support licensees, rate-of-sale driving kits will also be available from WKD distributor Barry & Fitzwilliam, enabling stockists to offer customers purchasing two bottles of WKD Vegas a free pair of gold sunshades complete with sideburns.

“The success of WKD Brazilian Limited Edition last year has demonstrated that there is a real appetite amongst consumers for Limited Editions from WKD,” says Debs Carter, Alcohol Marketing Director, at SHS Drinks, “Extensive consumer research identified the fact that being a Limited Edition made people want to try the new addition and that the Vegas theme is also a big pull. Las Vegas is the party town – associated with fun, high energy and great nights out – a perfect match for WKD!   From the trade and consumer feedback we’ve received, we’re confident that WKD Vegas will be a winner for 2015”.

For sales enquiries contact: Barry & Fitzwilliam 021 432 0900 or email: info@bandf.ie

 

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