As a result, the brand receives €70,000 worth of Out-of-Home advertising space from Exterion Media. In addition, OwensDDB advertising has contributed an €8,000 creative bursary to the Award.
The extensive out-of-home campaign appears nationally for two weeks across Exterion Media’s PurchasePoint retail portfolio and across its digital Out-of-Home Retail network. The package also includes print production and digital animation.
Love Irish Food and Exterion Media will also mentor McGargles and plan the campaign to ensure it delivers the optimum results for their business objectives.