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LVA leaders go over the edge

The Licensed Vintners Association’s leadership team went ‘over the edge’ recently as part of the ‘Jump4James’s’ fund-raising campaign and abseiled down the nine storey extension of the Red Cow Hotel in Dublin.



LVA Chairman Ronan Lynch, Vice Chair Noel Anderson and Chief Executive Donall O’Keeffe participated in this special event last Sunday, set up to raise money to build a Brain Disease Resource & Research Centre in St James’s Hospital. It was the initiative of Tom Moran and his family at the Red Cow Moran Hotel. The Morans are longstanding LVA members and they hoped to raise a total of €200,000 for the centre.

A number of celebrities joined Tom, his family and a record-breaking 130 abseilers in one day for the ‘Jump4James’ Abseil Challenge.

Celebrities included country singer and Dancing with the Stars finalist Cliona Hagan, Fair City actor Dave O’Sullivan, broadcaster Ray D’Arcy, comedian Eric Lalor and former professional boxer Bernard Dunne, to descend the iconic hotel – the highest abseil from a building in Ireland, standing at 35 metres.

Three years ago Tom suffered a near fatal brain injury from a stroke which caused him to fall while on holiday in Spain. Tom underwent a craniotomy and spent six weeks in an induced coma in Spain before being airlifted to St James’s Hospital. The outlook was initially very bleak. Tom was not expected to survive. His family was told that if he did pull through there was every possibility he’d be brain-damaged, blind and paralysed, requiring life-long care.

However Tom defied the odds and participated in the abseil event which marked the third anniversary of his injury.

To support Tom and donate, please visit, www.supportstjames.ie/tom-says-jump-jamess-abseil-challenge/.

All funds raised for the ‘Jump4James’ Abseil Challenge will go to St James’s Hospital Foundation towards providing a new Brain Disease Resource and Research Centre at the hospital.

Things are looking up for Tom who participated in the abseil event marking the third anniversary of his injury. 

Things are looking up for Tom who participated in the abseil event marking the third anniversary of his injury.



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