LVA Diploma courses sold out

The LVA’s Senior and Junior Diploma course in Bar & Food Management, which has been fully developed in-house in response to its members’ training needs, is fully sold-out.

The courses begin early next month and are exclusive to LVA Members and their staff.

The LVA Diploma in Bar & Food Management is practical rather than theoretical, aimed at staff working in a busy Dublin pub setting and designed to suit the pubs’ and staff’s schedule. It will run over two terms of 10 weeks pre- and post-Christmas.

“Quality and Qualifications Ireland-based Colleges can only offer QQI-based courses which are fairly theoretical whereas we believe that our members want more practical coursers, better suited to our members,” Gillian Knight, the LVA’s HR Adviser, explained to Drinks Industry Ireland, “We wanted them to come out of this so that they could add practical value to the operation and perhaps progress onto other college courses going forward.

“The LVA are therefore offering high-value low-cost educational courses for its members.”


Key learnings and the direction the courses have taken are from a members’ survey and topics include:

  • Customers Service/Communication & operations
  • Financial Management
  • Human Resources
  • Perhformance Management
  • Food & Beverage Management
  • Upselling
  • Event Management
  • Social Media
  • Hospitality Law
  • Occupational Health & Safety
  • IT & Security


The Junior course is aimed at middle management and senior bar staff/keyholders with the Senior course aimed at publicans and senior management.

The courses will be run in Anglesea House and will accommodate 35 per class which will involve top presenters and other guest speakers according to the Association.

These include:

  • Marc Thornton of DTA Marketing on Customer Service
  • Shane Briggs of Pioneer Investments on Financial Management
  • The LVA’s Gillian Knight on Human Resources
  • Performance Cubed’s Brian Downes on Performance Management
  • Josh Joyce of Marketing Smartz on Marketing
  • Patricia Heavey of Patrick F O’Reilly & Co Solicitors on Hospitality Law and claims management
  • (Ex Garda Chief Superintendent) Ronan Galligan of the Wright Group on Security Management/Fraud.

Delegates will be provided with e-mails of sample operating procedures, notes and relevant learning materials for each module.

“These courses are in response to a clear demand by the trade for the courses to be as practical as possible” added LVA Chief Executive Donall O’Keeffe, “so they’re both practical and relevant and we’re delighted with the response in that both courses are sold out.”

Once it has reviewed the feedback, the Association will run the courses again.

“There’s a clear need for specific licenced trade training and progressive publicans are willing to invest in their staff.”




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