Marketing

Lolea launched

First launched in 2013, Lolea is a craft-made 7% ABV sangria from the Northeast of Spain. 

Three versions have just become available in Ireland: Lolea No 1 (made with red wine), Lolea No 2 (made with white wine) and Lolea No 5 (the rosé option).

All three come in both 75cl bottles and a 20cl size. In its first 12 months alone, the brand sold into 50 countries across five continents, Ireland being the most recent export addition, states the company, adding that Lolea lightly sparkling sangria variants are all 100% natural, delicious and light.

Tempranillo and Cabernet Sauvignon is are used in Lolea No 1, Macabeo and Chardonnay grapes are used for Lolea No 2 and Garnacha grapes are used for the Rosé option. The brand uses natural citric juices from the East Coast of Spain to enhance their delicious and distinct sangria flavour. A spicy cinnamon punch in the red, vanilla in the white and finally, a touch of light carbonation is added. All Lolea flavour options are non-pasteurised, with no preservatives.

“Lolea provides a unique experience of contemporary Spain and it’s synonymous with social gatherings, celebration and joy,” said Antonio Salinas, Lolea’s Zone Director for Europe, “Lolea is an all-natural, artisanal, refreshing drink to be enjoyed with family and friends. We think that these personality traits of Lolea fit in perfectly with the modern, stylish Irish consumer,”.

The concept was developed five years ago when four friends gathered over the weekend to enjoy classic dishes al-fresco such as paellas or  good stews, along with a pairing of the best sangria recipe. The friends realised there was no ready-made, high quality sangria available in the market – and the idea was born with passion.

The packaging choice reflects the attractive Mediterranean spirit, paired with a festive mood and a twist of modernity, while staying true to its Spanish roots. Lolea’s instantly recognisable packaging has been widely applauded and has collected several accolades, states the company, for the vessel’s shape, its eye-catching sleeve label and a consumer-friendly swing top cap.

Lolea is best served on ice in a big ball glass and with additional fruit for garnish; citric or red fruits are best.

 

 

 

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