Licensed wisdom XXXIV
“There’s no reason why pubs of the future can’t be the go-to place for sellout popup events. Think of your pub as being an experience creator and a memory-making business, rather than only somewhere to get a pint of lager and a packet of peanuts.” – Pub expert Joy Zarine.
“There is a huge amount of work for the beer industry to do to overcome outdated stereotypes facilitated by decades of damaging advertising.” – Head Brewer at Wild Card Brewery Jaega Wise on female attitudes and behaviours towards beer.
“I don’t know about 4,500 quid, but it was nice when we added the lemonade and ice cubes.” – the tweeted response allegedly from the lucky diner who mistakenly got a £4,500 bottle of Château le Pin Pomerol 2001 in a restaurant in Manchester instead of a somewhat lesser-priced 2001 Château Pichon Longueville Comtesse de Lalande from Pauillac.
