Off-trade On-trade

Lager most popular pub call in UK

Some 62% of UK drinkers have drunk in a bar or pub in the last month according to a YouGov poll undertaken in March this year which found lager, at 25%, to be the most popular on-trade request followed by cider at 19% and ale at 18%.

Vodka and white wine scored 14% each, above red wine on 12%. On-trade whisk(e)y scored 10% while gin scored 9%. Sparkling and rose wines came next on 8% while rum scored 7%.

Despite a decrease of 2% in volumes the on-trade value of beer sales grew 1% in the year while cider/perry saw no change in volume but a 2% rise in value.

Overall, total alcohol sales saw a decline of 2% in the UK’s on-trade volumes and a 2% rise in values over the course of the 12 months to the last week in January.


Wine for at-home consumption

78% of UK drinkers also drank at home in the last month according to March’s YouGov poll while 22% of respondents stated that they don’t drink at home.

Red and white wine continued to be the most popular drinks consumed at home in the last four weeks to April at 32% and 31% respectively.

Lager was the third most popular drink in the home at 27%.

Cider followed this at 21% and sparkling wine and whisk(e)y at 17%. Ale, vodka and gin all followed on 15% while gin came next on 13%. After fortified wine (8%) came rum on 7%.

The poll also discovered that 54% of drinkers had drunk in a restaurant in the last four weeks.


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