King of the spirits!

According to CGA, the Irish vodka market is driven primarily by women and young adult consumers, making it one of the most commercially valuable categories for both on-trade and off-trade operators. Ireland’s vodka category remains the strongest in the spirits market, continuing to command the largest share ahead of Irish whiskey and gin. While overall spirits volumes have reduced in recent years due to economic pressure, moderation trends and rising excise duties, demand for premium and super-premium vodkas is accelerating.

Feeling hot, hot, hot

Hot & Spicy is a top 5 global trend with 59% of 18-34 year olds preferring “very spicy” food and drink options* and Absolut Vodka has just launched a new vodka to satisfy this growing demand.
Absolut Vodka and Tabasco® brand are firing up the global spirits scene with the launch of a new spicy vodka, Absolut® Tabasco™. Launching in Ireland from April 2026 and across 50 plus markets, including the US and the UK, this bold innovation captures the heat that spirit drinkers worldwide crave.
Crafted by fusing Absolut Vodka with a unique and completely natural essence (there’s no added sugar) created from the fermented, aged red pepper mash used to make Tabasco® Sauce, Absolut® Tabasco™ delivers the distinctive heat and aroma of the world’s most famous pepper sauce in the world’s leading premium vodka**.
The new Tabasco ®-Sauce-flavoured vodka comes amid strong, growing demand for hotter flavours. People are craving heat now more than ever, with sales of spicy vodka forecast to increase 27% by 2029***.
Absolut® Tabasco™ is an extremely versatile vodka which can be used to ensure consistency in spicy cocktails, fizzy long drinks or even served chilled and sipped neat. Whether it’s the brunch staple, a Bloody Mary with bite or a tingling Spicy Lemon served with Fanta or Club Lemon, Absolut® Tabasco™ is for all spice lovers – a smooth-tasting vodka with a heat that builds to leave a warm feeling on the lips with every sip.
*Ergonomic Flavour Trends Report 2024
** IWSR 2024, *** Datassentials February 2025

Consciously produced vodka

Belvedere Organic Vodka is now firmly established across the Irish on and off trade, reinforcing the brand’s commitment to quality, provenance, and modern luxury.
Crafted from 100% organic certified rye and distilled in line with over 600 years of Polish vodka making tradition, Belvedere Organic Vodka represents a natural evolution for the brand. Produced using only organic rye and purified water, with no additives, the liquid delivers a clean, structured profile that continues to resonate with both bartenders and consumers.
The move to organic certification reflects a broader shift in consumer demand towards transparency and consciously produced spirits.
By ensuring all ingredients are farmed without artificial pesticides or chemicals, Belvedere further strengthens its position within the premium vodka category while aligning with evolving sustainability expectations.

Across Ireland, Belvedere Organic Vodka is gaining traction within the on-trade, offering versatility across a range of serves from classic Martinis to contemporary, menu-led cocktails. Its premium positioning and recognisable brand equity make it a strong addition to both back bars and curated cocktail lists.
The transition to Belvedere Organic has also been marked by a refined bottle design. Featuring a gold cap and updated neck label, alongside the brand’s iconic Belvedere palace with a single illuminated gold window, the new look reflects the quality of the liquid within and signals a modern step forward for the brand.
Belvedere Organic Vodka (RRP €48.75) is available from Celtic Whiskey Shop, Dublin, Wine Centre, Kilkenny, O’Brien’s Wine, Navan, Molloy’s Liquor Store, Dublin, Higgins, Clonskeagh, Bradleys Off Licence, Cork, The Corkscrew, Dublin, World Wide Wines, Waterford.

Premium Irish vodka

With demand for premium and super-premium vodkas on the rise, consumers are increasingly choosing quality over quantity. iStil38 Irish Vodka is perfectly positioned to meet this demand. Distilled in Ireland and crafted with a focus on smoothness, balance, and mixability, iStil38 delivers a premium vodka experience that works equally well served straight, over ice, or as the foundation of modern cocktail culture.
For on-trade venues, vodka remains the engine of cocktail menus – from Vodka & Soda and Espresso Martinis to Cosmopolitans and signature serves. Stocking iStil38 provides operators with a premium Irish vodka that enhances menu quality, drives higher margin serves, and meets the expectations of today’s discerning consumer.
For off-trade retailers, iStil38 offers a premium, modern Irish vodka with strong shelf presence and a clear proposition that resonates with younger shoppers and female-led purchase decisions.
With consumer demand firmly behind vodka and premiumisation continuing to accelerate, iStil38 is not just another vodka, it is a commercially smart, consumerrelevant Irish brand that belongs in every bar, restaurant, hotel, and retail outlet nationwide.
iStil38 Irish Vodka is a premium Irish vodka, built for modern Ireland.

Making people happy

Tito’s was inspired by the distillation methods of fine single-malt scotches and high-end French Cognacs. Tito’s is made in old-fashioned pot stills, designed to be savored in an ice-coldmartini or a simple Tito’s Soda Lime. Crafted in batches with each batch taste-tested, Tito’s corn based vodka is certified gluten free, goes down smooth, and has an impeccably clean finish.

A seed to sip ethos

This field-to-bottle, organic vodka, is made entirely on-site at The Boatyard Distillery in Co Fermanagh, the island’s first B Corp distillery. The Irish wheat for Boatyard’s vodka is carefully selected from what they consider to be the best growers in Ireland. The seed-to-sip ethos means that the team at Boatyard Distillery can trace the wheat used in each individual bottle back to the farmer who grew it and even the field in which it was grown. This approach gives their small batch Irish vodka a unique and complex flavour. Boatyard Distillery don’t filter their spirit at all, they believe this allows you to enjoy the unique flavour of their Irish grain vodka in the way they intended it – pure and unedited.