Marketing On-trade

Kerry Start-up tackles licensed premises’ running costs

Kerry Publican Sean O’ Mahony has launched a start-up company, Licensed Premises Of Ireland, which will employ 10 people throughout Ireland over the coming year.

 

“The bitter pill to swallow during this crisis is that I was still paying for services even though my business was closed," said Faha Court Bar-owner Sean, "Once I reviewed the expenditure for my own bar I was shocked at some of the costs I was paying.

“The bitter pill to swallow during this crisis is that I was still paying for services even though my business was closed,” said Faha Court Bar-owner Sean, “Once I reviewed the expenditure for my own bar I was shocked at some of the costs I was paying.

LPOI offers owners of licensed premises the opportunity to have their day-to-day running costs analysed and significantly reduced.

This is not Sean’s first initiative – he previously launched Social Spin in 2019 in conjunction with Diageo and the Vintners Federation of Ireland.

It’s quite fitting that the company chose to launch a year to the day that public houses and licensed premises throughout the country were first closed.

“The bitter pill to swallow during this crisis is that I was still paying for services even though my business was closed,” said Faha Court Bar-owner Sean, “Once I reviewed the expenditure for my own bar I was shocked at some of the costs I was paying.

“Unfortunately I think I became somewhat complacent over the years and stayed with the same providers and suppliers out of pure convenience. We’re excited for the future of Licensed Premises Of Ireland and know that we can make a positive difference to the future of the licensed trade.”

Prior to launching, LPOI brought a number of pilot premises on board to analyse their expenditure. Initially, the largest utilities were analysed for each pilot premises and the savings across the board were exceptional.

As a result of the findings LPOI has secured a number of exclusive partnership deals, most notably with Brink’s Ireland.

Denis McCarthy, Head of Sales at Brinks Cash Services Ireland said, “The exclusive offer arranged for LPOI customers offers significantly lower cash processing and coin/note supply rates than financial institutions are offering”.

This, coupled with the fact that owners will no longer need to travel to the bank, will ensure that customers save money, valuable time and resources.

The initial services launched concentrate on the mainstream utilities for customers. LPOI firstly wanted to tackle the everyday expenses that weigh heavily on licensed premises. However, negotiations are ongoing with a number of other service providers and further services will be announced in the not too distant future.

LPOI’s Head Office will be based in Faha, County Kerry. For further details visit www.lpoi.ie.

 

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