Marketing

Irish whiskey sales to rise in UK by €31m by ’22 says Edrington-Beam Suntory UK

Irish whiskey will add another €31 million (£28.5m) to its UK sales figure from 2018 to 2022 when it will be worth €178 million (£163.9m) as the relatively limited supply situation eases, helping support such growth forecasts Edrington-Beam Suntory UK in the inaugural Edrington-Beam Suntory UK Whisky Yearbook.
“Irish and single grain whiskies have been real success stories over the past 12 months” said Mark Riley, Managing Director of Edrington-Beam Suntory UK.

“Irish and single grain whiskies have been real success stories over the past 12 months” said Mark Riley, Managing Director of Edrington-Beam Suntory UK.

Edrington-Beam Suntory UK is the sales, marketing and distribution joint venture of international spirits companies Edrington and Beam Suntory (which owns the Connemara and Kilbeggan Irish whiskey brands).

“Irish and single grain whiskies have been real success stories over the past 12 months” said Mark Riley, Managing Director of Edrington-Beam Suntory UK, “sharing rapid growth on an already strong base of both volume and value in the market. We expect both to play a greater role in shaping the wider market in the coming years.”

 

Irish Whiskies Volume Growth to 2022

2018 2019 Change 2018-2019 Change 2018-2019 2022
Irish Whiskey 304.33 330.20 8.5% 25.87 366.41

Source: CGA & Nielsen sales data for 2018 and IWSR growth forecasts for 2019 and 2022. Volume of 8.4 litre cases and total whisky value

 

Irish Value Growth to 2022

2018 2019 Change 2018-2019 Change 2018-2019 2022
Irish Whiskey £135.42m £147.21m 8.7% £11.78m £163.86m

Source: CGA & Nielsen sales data for 2018 and IWSR growth forecasts for 2019 and 2022. Volume of 8.4 litre cases and total whisky value

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free