Irish Distillers reports 1% global sales growth for 2024

Irish Distillers sees global sales growth for its whiskey portfolio, driven by strong performances from Jameson and its brands in key markets like India and China

Irish Distillers has announced its full year results for the 2024 financial year (ending 30 June 2024) with the business experiencing +1% global net sales growth across its portfolio of Irish whiskeys in the financial year.

Jameson, the world’s bestselling and most awarded Irish whiskey, and a top three selling international whiskey brand and top ten international spirits brand[1], achieved +1% net sales globally in the financial year with particularly strong growth in markets including India (+52%) and China (+99%). 

The continued globalisation of Jameson is reflected in the double-digit net sales growth of the brand in multiple regions globally, including Asia.

Irish Distillers’ prestige portfolio, which comprises Redbreast, Midleton Very Rare, Spot Whiskeys, Method and Madness and Knappogue Castle, experienced global net sales growth of +1% in the financial year. 

The growth was driven by Redbreast, the world’s most awarded single pot still whiskey[2], and Midleton Very Rare, the pinnacle of luxury Irish whiskey, and reflects the continued consumer demand for more premium products in the year.

“Our portfolio of Irish whiskeys achieved net sales growth of +1% in our 2024 financial year (ending 30 June 2024), demonstrating an overall resilient performance,” said Nodjame Fouad, chief executive officer, Irish Distillers.

Fouad notes that the Jameson brand achieved double digit net sales growth in multiple regions around the world. 

“The growth that we are seeing of Jameson in Asia, and in particular, India (+ 52%) is reflective of the success of consistent brand building strategies in new and emerging markets.”

India has gone from being an emerging market to Jameson’s second biggest domestic market in a matter of years, as consumers continue to experiment with new brands.

“Plans for our new state-of-the-art distillery on a site adjacent to our existing distillery in Midleton, Co. Cork, continue apace, ensuring we can meet production capacity for our world-renowned Irish whiskey in the years to come,” concluded Fouad.