Marketing

Intrepid Spirits to host live global cocktail event

Intrepid Spirits is to host a global live cocktail event online, bringing together bartenders from around the world for a virtual ‘happy hour’ on June 21st, the longest day of the year.
Notable industry professionals at Intrepid Spirits’ ‘As the Sun Goes Down’ live cocktail event include Jillian Vose from The Dead Rabbit in New York, seen here with DR co-proprietor Sean Muldoon.

Notable industry professionals at Intrepid Spirits’ ‘As the Sun Goes Down’ live cocktail event include Jillian Vose from The Dead Rabbit in New York, seen here with DR co-proprietor Sean Muldoon.

‘As the Sun Goes Down’ celebrates the skills of spirits taste-makers and bartenders across different cultures and time zones, all coming together as a global community.

On the hour, every hour, Intrepid will host sessions led by industry leaders – 24 drinks across 24 cities in 24 hours.

People are invited to join in with whatever is in their drinks cabinet and raise a toast with some of the most innovative mixologists in the world.

The Intrepid team will be hosting the celebration from Dublin via Instagram Live, looping in a new guest from a new city every hour.

Starting at 7am (GMT +1), kicking-off the live stream will be Ed Loveday from Sydney, mixing a cocktail with the newest spirit in the Intrepid portfolio Regal Rogue Vermouth. For the next 24 hours, the event will move as the sun goes down across the globe to major cities including Tokyo, Shanghai, Milan, Lisbon, Copenhagen, London, Cape Town, La Paz, New York, San Francisco and Honolulu.

A mixologist from each city will join the live feed to prepare a craft cocktail of choice and each will offer a toast to honour someone or something meaningful in their life.

Notable industry professionals include Jillian Vose from The Dead Rabbit in New York, named the World’s Best Bar and owned by Belfast natives Jack McGarry and Sean Muldoon; Raf Agapito, the founder of Fuba Cachaça and former bar manager in No Name Bar in Dublin who’ll be joining from Lisbon; Joan Carbo, who honed his craft in the world-famous ‘El Cellar de Can Roca’ in Girona and is now Cocalero Master Distiller, joins from La Paz; Dublin is represented by Dave Mulligan of Bar 1661, mixing with Mad March Hare Poitín and Regal Rogue.

Viewers can recreate the cocktails from the comfort of their own home while interacting with industry professionals and cocktail enthusiasts across the globe. Participants can simply follow @intrepid.spirits on Instagram to be alerted when the team goes live every hour and click on the profile icon to engage with the event for an hour or two…or stay for the entire 24 hours!

For more information, please visit www.intrepid.spirits.com/atsgd, or @intrepid.spirits on Instagram.

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