Company founder Lisa McMahon Winters secured the brand licence from 20th Century Fox recently and will be launching ‘Moe’s’ this month.
It will be followed by The Quiet Man cottage pub which she intends marketing mostly in the US where her company has received a great deal of media attention following her setting up an inflatable pub as the ‘VIP tent’ at the start of the Chicago St Patrick’s Day Parade this year.
The pop-up pubs can hold up to 60 people and are fully kitted-out with a bar, optics, taps, seating, tables and flooring, not to mention a welcoming pub-in-the-heart-of-the-Irish-countryside faux fireplace.
Lisa began the company about seven years ago but it has really taken off in the last two, with the US being the biggest market for her inflatables, followed by Canada and Australia
This year she also plans to conquer the United Arab Emirates and Asia.