Marketing

IDL’s Peter Morehead – new ISA Chairman

Peter Morehead, Production Director at Irish Distillers, has been elected as the new Chairman of the Irish Spirits Association. He succeeds Willie McCarter who served as Chairman from 2011 to 2013.

Peter joined IDL as General Manager, Midleton, in July 1996 before being appointed Head of Bottling Operations in 2006 based at Fox and Geese. He was subsequently appointed to the position of Production Director in March 2008.  

“As the new Chairman of the ISA I intend to build on the work of Willie McCarter and my colleagues to profile and emphasise the significant role that our spirits products have in the export market,” he stated, “Irish whiskeys and cream liqueurs are among our leading international brands, appearing in over 100 markets and countries throughout the world.

“At the same time, this export success is built on a solid domestic market. As ISA Chairman I wish to work with the Government, the wider drinks industry, and relevant agencies to support our products at home and abroad.”

While the domestic market for spirits remains difficult, particularly given our high excise rates, the export performance of Irish spirits products remains strong, he stated.

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