On-trade

Hospitality group behind House Dublin and 37 Dawson Street promotes safe driving this festive season

A complimentary 0.0 beer will be offered to designated drivers to also help ease the burden of the annual ‘nightmare’ taxi situation over the Christmas period

37 Dawson St is part of hospitality group NolaClan, that has launched a special initiative aimed at promoting responsible driving by offering a complimentary Heineken 0.0 to all designated drivers throughout December

NolaClan, the group behind popular venues, such as House Dublin and Limerick, 37 Dawson St and 9 Below, has announced a special initiative aimed at promoting responsible driving and a safe return home during the always party-infused festive season. With Christmas being the busiest time of the year for socialising, this initiative is an effort to prioritise both safety on our roads and a safe return home. The Irish owned group announced they will be offering a complimentary Heineken 0.0 to all designated drivers, throughout all its nationwide venues, for the whole month of December!

Partygoers who assume the responsibility of being the designated driver will be rewarded with a refreshing Heineken 0.0, on the house. All they need to do is present their car keys and quote this initiative to the staff or barmen on-site.

“We are delighted to launch this initiative across our venues nationwide, to encourage the vital message of getting home safely this Christmas” said Alan Clancy, Owner of 37 Dawson Street, winner of late bar of the year 2023.

The initiative comes at a time when finding reliable transportation home after a night out, particularly in Dublin, is a known worry for all Dubliners. By offering a complimentary Heineken 0.0 to designated drivers, the venue hopes to incentivise and appreciate those making the selfless choice to ensure everyone in their group gets home safely.

Lisa Doyle, head of marketing for the group, added: “Every Dubliner knows the nightmare it can be trying to get a taxi home during the festive season, and undeniably we all have memories of being stuck over the years. As much as this offer is aimed to help reduce traffic accidents this Christmas, it’s also aimed to simply help people get home safely after a great night out in one of our venues”.

The following popular venues will be running this initiative:

  • 9 Below, Stephens Green
  • House on Leeson Street
  • House Limerick
  • 37 Dawson Street
  • The Gables, Foxrock
  • Mrs. Robinson, Greystones

The initiative will be running for the month of December. For more information,  keep an eye on each of the venue’s social media sites or their websites.


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