Off-trade

Hendrick’s launches latest gin creation Flora Adora

Buzzing with a luscious floral bouquet most loved by our nectar loving pollinators

Flora Adora offers a bright floral explosion to that signature Hendrick’s style

Hendrick’s Gin has revealed a new limited release from its Cabinet of Curiosities. Carefully created using a wildflower bouquet that most entices our nectar loving friends, Hendrick’s Flora Adora offers a bright floral explosion to that signature Hendrick’s style.

Flora Adora is buzzing with an enticing aroma of enchanting flowers and a fresh, herbal character that is classically Hendrick’s in style. The juniper and coriander backbone are lengthened by lush green and wonderfully sweet floral characteristics.

The new gin was curiously perfected by Hendrick’s master distiller, Lesley Gracie, within the Hendrick’s Gin Palace in Southwest Scotland. Lesley loves watching the bees and butterflies at play in her gardens and how they seem to favour particular flowers. With Flora Adora, Lesley has used this favoured floral bouquet, that is most attractive to our precious pollinators, and used them to distil this refreshing floral infusion.

Lesley Gracie, Hendrick’s master distiller, comments: “I find it really relaxing to watch the butterflies and bees busy at work in the garden. It’s fascinating to me how they seem to settle on some plants more than others. Certain flowers are more enticing to the pollinators and it’s these blooms that I’ve used to create a botanical blend for Hendrick’s Flora Adora.”

“As with all of the Cabinet of Curiosities releases, the base is always Hendrick’s original Gin – made with the same 11 dried botanicals distilled in two utterly dissimilar stills and distinctly consummated with rose and cucumber. Any other additional botanicals are layered on top,” said marketing manager Eimear Genin. “In the case of Flora Adora, this is a floral bouquet that is particularly attractive to our flying friends.”

Embrace the enchanting nature of the garden and its floral bouquet with Hendrick’s Flora Adora, available at leading supermarkets and off-licences across the Republic of Ireland now, including Supervalu and Centra. The new gin will also begin rolling out in premium bars across the country from the beginning of April.

For further information please visit www.hendricksgin.com/hendricks-flora-adora


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