Marketing On-trade

Harry’s Bar & Restaurant – Just Ask winner 2011

Eating out remains firmly on the consumer’s menu with Bord Bia research indicating that nearly half (46 per cent) of the population eat out at least once a month. 15 per cent of the population eat out once a week.

The Behaviour & Attitudes research, carried out last December, was presented at the launch of the Just Ask 2011 campaign earlier this year. It found that 81 per cent of Irish diners believe it’s important that restaurants use local produce with 72 per cent regarding it as being important that the origin of the meat is listed on the menu. Four out of five consumers indicated that they check the origin of meat on the menu in a restaurant.

Bord Bia’s Just Ask 2011 campaign therefore encourages consumers to look for information regarding the origin of their meat when eating out and thus encourage chefs to provide this information on their menus.

The campaign has been positively received by the trade, reports Bord Bia.

The survey also found that Irish consumers are no longer the shy, retiring type when it comes to complaining about their meals. Three out of four (73 per cent) reported themselves willing to complain about the quality of food service if unsatisfactory and more than four out of five were willing to query a cost item on the bill.

The campaign also includes the Just Ask Restaurant of the Month, selected by Georgina Campbell, which rewards restaurants around the country demonstrating ‘Best Practice’ in providing their customers with information and which are committed to transparency with regard to the country of origin of the food served.

Harrys Bar & Restaurant in Inishowen, Co Donegal, is the 2011 Just Ask annual award winner.

“We were delighted to win the overall Just Ask award for 2011,” commented Donal Doherty of Harry’s Bar & Restaurant, “For us, winning the Just Ask award has been a recipe for success as it has increased business. At Harry’s we collect the best of local produce direct from the people who farm, grow and catch it. We would encourage all restaurants across the country to demonstrate their commitment to local growers and suppliers by supporting the Just Ask campaign.“

 

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