Marketing

Guinness wins a Red Dot

Guinness has been awarded the Red Dot Award for Product Design for its Nitrosurge and Microdraught products.
Guinness Nitrosurge puts the iconic two-part pour in the hands of consumers.

Guinness Nitrosurge puts the iconic two-part pour in the hands of consumers.

The Red Dot Design Award is one of the world’s biggest design competitions. In three disciplines, participants submit products, communication projects and brands as well as prototypes and concepts, with the distinctive ‘Red Dot’ being an internationally-recognised seal of excellent design.

Red Dot received roughly 20,000 submissions and Guinness now joins the roster of award-winning companies that have set new standards in the design industry. Following the motto ‘In search of good design and innovation’, the 48 international members of the Red Dot Jury assessed the entries.

The first brand ever to win a Red Dot award for beer dispense, Guinness won the award for two breakthrough innovations in beer dispense: Guinness Nitrosurge (which also won a special innovation award) and Guinness Microdraught.

A team of Guinness innovators, designers and taste experts developed the two-patented dispense innovations as part of a mission to bring the world-renowned stout to more places and spaces.

Guinness Microdraught is a world-first for a beer dispense system which enables pubs, bars and other outlets around the world to serve fresh Guinness Draught on tap, no matter their size or setup. The patent-pending technology uses double coaxial piercing of a unique, specially-designed can which is filled with the very same Guinness that’s kegged in St James’s Gate and poured in pubs around the globe.

This uses an air pump – as opposed to the gas cylinder used in the traditional system – to push the liquid out of the can and through the standard Guinness Draught spout.

The result is a two-part pour with the iconic surge and settle.

Two years in development, the pioneering Guinness Microdraught dispense technology is the biggest technological leap for Guinness since the advent of the widget in 1988.

Guinness Nitrosurge puts the iconic two-part pour in the hands of consumers, with a pocket-sized rechargeable device that uses ultrasonic technology to give drinkers a smooth two-part pour, bringing home the experience of Guinness in a pub. It’s designed to create perfectly-formed nitrogen bubbles which help create the surge and flavour of Guinness for every pour. The ergonomics, strength and frequency of pulsing and flow patterns are carefully tuned to work exclusively with Guinness Nitrosurge cans which are 100% recyclable while the device can be recharged and reused, providing an environmentally-sustainable solution.

Designers, design offices and manufacturers from around 60 countries entered products in the Awards.

 

 

 

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