Marketing

Guinness launches new ‘surge and settle’ campaign 

Guinness has launched a major new ad campaign celebrating the joyful anticipation experienced before that first sip of Guinness.
The inspiration for the 20-second ad came from the distinctive qualities of Guinness - the unique and mesmerising surge, the settle and the beautiful creamy head on the liquid, states the brewery.

The inspiration for the 20-second ad came from the distinctive qualities of Guinness – the unique and mesmerising surge, the settle and the beautiful creamy head on the liquid, states the brewery.

The inspiration for the 20-second ad came from the distinctive qualities of Guinness – the unique and mesmerising surge, the settle and the beautiful creamy head on the liquid, states the brewery.

“Guinness is a liquid like no other and we feel that this ad demonstrates that perfectly with a vibrancy and excitement that we can’t wait to experience in the pub again,” said Guinness Trademark Marketing Director at Diageo Alan McAleen.

The campaign will run on national television, DOOH and social, along with Video on Demand including YouTube, in-read across key online publishers and broadcast players including RTE player and 4OD.

 

 

 

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