On-trade

Guinness has ramped up brewing

Guinness ramped up its brewing operations to produce over five million extra pints a week at St James’ Gate while its dedicated Guinness Quality Teams were back on the road once again, calling to more than 8,000 pubs across the country in cleaning more than 50,000 beer lines as people prepared to reconnect with family and friends.
Yer only man - Diageo's Marketing Director Ireland Hilary Quinn with Hugh Hourican, owner of The Boar’s Head in Dublin, one of more than 5,000 Irish pubs that has benefitted from the Guinness ‘Raising the Bar’ initiative, which launched last June.

Yer only man – Diageo’s Marketing Director Ireland Hilary Quinn with Hugh Hourican, owner of The Boar’s Head in Dublin, one of more than 5,000 Irish pubs that has benefitted from the Guinness ‘Raising the Bar’ initiative, which launched last June.

Ahead of the highly-anticipated re-opening of pubs and bars across the country yesterday Guinness had been supporting the pubs in emerging stronger from the Pandemic.

It had already announced a €14 million fund called ‘Raising the Bar’ last June.

Since the launch of the fund, more than 5,000 publicans have signed up to the Raising the Bar programme benefitting from:

  • supply of 5,000 safety kits, 50,000 staff uniforms and 125,000 litres of hand sanitiser for staff and customers
  • upskilling and Covid-19 Safety Training for 21,872 bar-staff
  • helping to construct over 1,200 outdoor spaces in pubs around the country with more than 6,000 pieces of equipment including windbreakers, pagodas and parasols.

“We’ve worked hand-in-hand with trade partners to provide vital solutions since Lockdown measures were introduced on March 15th 2020 and we’ll continue to do so through Guinness Raising the Bar,” said Hilary Quinn, Diageo’s Marketing Director for Ireland, “the initiative is our commitment to the future of the Irish pub which serves as the social hub at the heart of our communities; a place to connect, to converse, to share, to enjoy.”

 

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