Off-trade

Grolsch gone

Grolsch beer will no longer be available in Ireland and the UK with parent company Asahi ending its brewing contract with Molson Coors.
Molson Coors had been brewing the brand under contract to various owners since 2004.

Molson Coors had been brewing the brand under contract to various owners since 2004.

Molson Coors had been brewing the brand under contract to various owners since 2004.

The Japanese brewer of super dry beers bought the Dutch brand as part of a £2 billion three-brand purchase from AB InBev back in 2016 with the other two brands being Peroni and Meantime.

The green chunky bottles, made distinctive by their swing-cap stoppers, had been declining in popularity in the UK especially and UK supermarkets Tesco and Asda had lately delisted the brand from stock.

 

 

 

 

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free