Marketing

SuperValu Off-licence of the Year announced

Four SuperValu stores took top honours at the Edward Dillon & Santa Rita Estates Off Licence of the Year Awards in Kilkenny

On Thursday, 20 November, the annual Edward Dillon & Santa Rita Estates SuperValu Off Licence of the Year Awards took place at the Kilkenny Ormonde Hotel, with four SuperValu stores winning the top awards on the night.

Overall Winner SuperValu Off Licence of the Year was SuperValu Ballisodare, Co Sligo. Pictured are Yvonne O’Shaughnessy of Musgrave Retail Partners Ireland, Thomas Packenham and Anthony White of SuperValu Ballisodare, Sligo, Trisha Feely of Santa Rita and John Cassidy of Edward Dillon, at the Edward Dillon & Santa Rita Estates SuperValu Off Licence of the Year Awards

They were chosen from over 220 SuperValu stores in Ireland, from which 29 finalists progressed through the judging process.

All 29 finalist stores attended on the night, and the winners are:

  • Overall Winner SuperValu Off Licence of the Year – SuperValu Ballisodare
  • Large Store Off Licence of the Year – SuperValu Tralee
  • Small / Medium Store Off Licence of the Year- SuperValu Enniscorthy
  • Breakthrough Off Licence of the Year – SuperValu Clonakilty

Thomas Packenham and Anthony White were there on the night to represent SuperValu Ballisodare and were presented with the award for the Overall Off Licence of the Year.

Sandra Lynch, Billy Cronin and Jim Garvey were there on the night to represent SuperValu Tralee and were presented with the award for the Large Store Off Licence of the Year.

Rosaleen Casey, Mary Murphy and Cormac Pettitt were there on the night to represent SuperValu Enniscorthy and were presented with the award for the Small / Medium Store Off Licence of the Year.

Eoghan Scally, Audrey Scally and Boris Calic were there on the night to represent SuperValu Clonakilty and were presented with the award for the Breakthrough Off Licence of the Year.

Finalists enjoyed a cocktail reception featuring a selection of Jack Daniel’s Whiskey brands, followed by an evening of laughter and delicious food paired with Santa Rita wines.

The event, hosted by RTE’s Shay Byrne, was followed by entertainment from top Irish comedian Chris Kent.

The winners of this year’s Edward Dillon & Santa Rita Estates SuperValu Off Licence of the Year Award will enjoy an exclusive trip to Nashville to visit the home of Jack Daniel’s.

Each of the winners were presented with their awards by John Cassidy, commercial director of Edward Dillon and Terry Pennington, Export Director, of Santa Rita Estates.

Speaking at the event, John Cassidy said: It is a pleasure for Terry and I to present these SuperValu stores with their awards.

“Each year the competition is incredibly tough.

“Congratulations to the four winning stores and to all of the finalists.

“The dedication and hard work shown by every team is truly exceptional.”

The finalist stores were judged by Michael Cunnningham and were marked on a range of criteria including overall appearance, innovation and customer service.


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