Despite a strong economic performance discount brands retain their consumer following.
Discounters Aldi and Lidl continue to win favourable coverage for their private label products points out market research provider Euromonitor International in its new report on the Irish spirits market, published recently.
“During the recession era Irish consumers sought discounters in great numbers and Aldi, Lidl and to a lesser extent Tesco witnessed significant increases in their value sales share,” states the report, adding, “Aldi and Lidl in particular continue to win favourable coverage of their private label products with their ranges consistently rating highly for quality and sustainability. As a result, despite the strong performance of the Irish economy, the discount brands have retained their consumer following. This is further evidenced by the fact that both Aldi and Lidl continue to open new branches throughout the country, with their private label products gaining market share.”