Marketing

Distiller & Brand Innovator of Year releasing 2 new whiskies

Waterford Distillery, winner of both the Distiller and Brand Innovator of the Year awards at the 2021 Icons of Whisky Ireland, is launching a new set of Single Farm Origin whiskies for Spring 2021.

 

Ratheadon: Edition 1.2 is an evolution of its 1.1 predecessor.

Ratheadon: Edition 1.2 is an evolution of its 1.1 predecessor.

These two Spring releases of Waterford Single Farm Origins will be available worldwide from mid-March onwards.

Hook Head: Edition 1.1 – The lighthouse at Hook Head, an extreme maritime terroir, stands resolute against the full force of the Atlantic Ocean on Ireland’s southern coast. Exposed to salt-laden storms, Martin Foley’s barley grows on clay/loam soils of the Elton series. This edition is a spice bomb with notes of cloves, salted caramel, liquorice, ginger biscuits, lemon zest, and chilli chocolate.

Lakefield: Edition 1.1 – Lakefield, County Laois, is farmed by the enigmatic Seamus Duggan – a Barley Grower of the Year trophy-winner. Derived from limestone and sandstone, these well-drained, deep loam soils produce exceptional barley and this edition offers a mellow dram with hints of rhubarb and apple tart fresh from the oven.

 

Precision of place

These fully-traceable Single Farm Origin whiskies each carry a unique digital number – the Téireoir code – on the back label which introduces the Irish farm origin, the people that work it, the casks used to compose the whisky and an array of media.

This pioneering technology offers unprecedented levels of transparency and every single bottle features a Téireoir code, which when entered online gives full disclosure on each whisky including barrel breakdown, barley agronomy, farm origin maps, distillation data, farm photography and field audio.

 

Irish Exclusive

Part of Waterford’s strategy is to allow individual markets to follow the development of ‘their own’ single terroir over a number of years.

Ratheadon: Edition 1.2 is an evolution of its 1.1 predecessor. This Irish Exclusive is the second release from the 2016 distillation of Irina barley grown by Stephen and Andrew McDonnell in the limestone lowlands of County Carlow, beyond the river’s east bank on rich & loamy soils. This edition has strong notes of white pepper, ginger, pearl barley, honey oiliness, soft spices and orange barley sweets.

“We’re very proud to have won the top two coveted titles of Distiller and Brand Innovator of the Year at the Icons of Whisky, after just seven months of our first bottlings,” says Waterford Distillery’s Chief Executive Mark Reynier, “While our unique terroir approach has been extremely well received, it has been rather frantic meeting the rapid growth – a good problem to have in these troubled times. These new releases allow the discerning drinker to further compare, contrast and enjoy Irish barley, farm-by-farm.”

Waterford Whisky explores Irish-grown barley – one farm, one terroir, at a time and it’s distributed exclusively in Ireland by Barry & Fitzwilliam.

Waterfordwhisky.com

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