On-trade

Diageo launches Hop House 13 lager

Diageo Ireland has launched a new lager, Hop House 13 (ABV 4.5), exclusively to the on-trade on draught.

The latest beer is the third from the Brewhouse Project and follows the launch of Dublin Porter and West Indies Porter last September. It will be available across the country in the coming weeks and in bottle by the end of the year.

The Brewhouse Project itself started in September 2013 with the intention of creating more flavoursome and easy-drinking beers.

Seventeen pubs in Dublin have been supplied with the product initially while a total of 40 pubs including some in Cork and Galway will have it be the end of today.

“Beer has become the poster child for the renaissance in craft product,” said Nick Curtis-Davis, Guinness’s Head of Innovation, “There is huge curiosity, interest and demand for new beers among Irish drinkers nowadays and our brewers at the Pilot Brewery are excited to be playing their part in this beer renaissance.

“We believe Hop House 13 will appeal to mainstream lager drinkers who are looking for beer with more taste and more character but without compromising on the refreshing taste that lager offers.”

Hop House 13 is a distinctive golden lager that’s brewed with Guinness yeast, Irish barley and hops from both Australia and the US – Galaxy, Topaz (Aus) and Mosaic (US). While having twice the hop content of some other lagers, it is not bitter and has a sweet fruity aroma with hints of apricot and peach as well as subtle malt notes breaking through.

“On taste, Hop House 13 is full-flavoured while still being crisp and hoppy (but not bitter) with a refreshing clean finish,” states Guinness Brewer Peter Simpson, who led the development of Hop House 13.

Its darker colour is thanks to the lightly toasted crystal malt giving it more flavour.

Named after the early 1900s hop store building at St James’s Gate where hops are still stored, Hop House 13 is a double-hopped premium lager made with aromatic hops.

This particular project was begun only seven months ago in Brewhouse 3 which has become the new Pilot Brewery for Diageo, having come into being when Brewhouse 3 was decommissioned last September with the opening of Brewhouse 4 on the St James’s Gate site.

Diageo has had a pilot brewery at St James’s Gate for the past 100 years and all new beers start there.

2 Comments

  • Why is hop house 13 ,4.1 abv in the shop’s when it’s 4.5 Abv on draught.I’m a huge fan.just slightly disappointed about this.

  • I had my first Hop House 13 last month in Belfast and continued enjoying it in Dublin.
    Any plans to distribute it in the U.S. ? I live in the Washington D.C. area.

    Thanks! Gail

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