Diageo Ireland’s new On-Trade Director

Diageo Ireland has appointed Colin Green to the role of On-Trade Director for the Republic of Ireland.

He’ll work with publicans, restaurateurs and hoteliers across Ireland and he replaces Annmarie Phillips who’s taken up the position of Operations Director at the Shieldhall packaging site in the International Supply Centre.

Colin joined Diageo from college and has built up more than two decades of broad commercial and leadership experience.

He began his career in the on-trade in Northern Ireland, moving to manage national on-trade accounts before moving into Take Home Trade where he managed key customers in Northern Ireland, the Route to Market channels and then he took on the role of Channel Controller for the Take Home Trade there.

For the past six years Colin has been a key member of the Diageo Ireland Leadership team, firstly as Head of Innovation and more recently as Customer Marketing Director where one of his key roles has been to lead the commercialisation strategy of innovation brands such as Hop House 13, Rockshore and Roe&Co.




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