Coors Light is launching its new thermochromic can, which when blue, indicates that Ireland's fourth popular lager is Rocky Mountain cold and ready to drink
Coors Light is now the number four lager brand nationally and is still experiencing consistent gains in the off-trade (AC Nielsen 2011). The beer continues to entice consumers through its Rocky Mountain Cold Refreshment marketing platforms.
Famous for its innovation in thermochromic technology, Coors Light is set to take the off-trade by storm with the launch of the thermochromic can. The new Coors Light can features the Rocky Mountains which, when blue, indicate to consumers that the beer is Rocky Mountain cold and ready to drink. The new can is part of a much broader refresh of the off-trade range which includes a sleek new look and feel for all Coors Light packaging.
Coors Light will also continue to build on its digital success of last year which saw Facebook fans grow to almost 27,000. Keep up to date with Coors Light news and events at www.facebook.com/coorslightireland