Marketing Off-trade

Carling offers ‘goal-den’ opportunity

Carling lager has teamed up with global sportswear brand Umbro to give football fans the chance to win one of 10,000 limited-edition retro-inspired shirts.

 

The retro-inspired football shirt features Carling’s iconic black label and it has a striped ribbed neck collar and sleeve trim plus a collaborative play on the iconic Umbro sleeve taping.

The retro-inspired football shirt features Carling’s iconic black label and it has a striped ribbed neck collar and sleeve trim plus a collaborative play on the iconic Umbro sleeve taping.

The one-off design requires fans to find one of Carling’s special golden cans hidden in promotional multipacks of Carling this month. Those finding a golden can redeem their prize online by entering the unique code found on the can and answering a skills-based question on the Carling website.

The retro-inspired football shirt features Carling’s iconic black label and it has a striped ribbed neck collar and sleeve trim plus a collaborative play on the iconic Umbro sleeve taping.

“Carling and Umbro both have a rich heritage in football which makes this an ideal partnership to tap into fans’ love for the beautiful game ahead of a big Summer of sport,” said Lee Willett, Carling Brand Director at Molson Coors Beverage Company.

The collaboration marks another stage in Carling’s long-standing association with football which has included support for the grassroots game around Ireland and the UK as well as multiple campaigns such as ‘Made Local’ which starred Black Country Fusion FC, a non-league LGBTQ+-inclusive football team and the retail-focused ‘Win a Makeover’ campaign which gave Irish sports clubs the chance to win grants to develop their sports facilities.

In 2020, Carling partnered with the UK-based mental health charity Campaign Against Living Miserably for its ‘Caring Team Talks’ campaign which saw leading figures from the world of football encouraging men to check in on their mates during Lockdown.

 

 

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