The new advertising campaign runs across all major TV stations, TV Players, YouTube and other online channels. It aims to reconnect with younger audiences and renew its relationship with Irish consumers. Budweiser also launched its new brand visual identity currently being rolled-out as part of the campaign.
Bottled Budweiser is currently stocked in 97% of Irish pubs and the brand is the fourth-biggest lager brand in Ireland.
AB InBev’s largest brand in Europe Budweiser has a presence in more than 85 countries globally.
With a long-storied history as ‘The King of Beers’, the brand has grown to become one of the largest brands in the world. Budweiser is also the most valuable alcohol brand globally according to Interbrand’s 2019 Best Global Brands.
“Our new campaign focuses on the unique attributes of Budweiser – a smoother taste which is the result of a longer fermentation process than other lagers,” said Christophe Jadoul, Marketing Manager for Budweiser Europe’s BBG Group, “We could brew it quicker but that would compromise our taste.
“Alongside our new campaign, Ireland launched Budweiser’s new brand visual identity as from July 1st. Our new modernised pint glasses and redesigned bottles and cans will reflect our unique brand attributes and support our overall ‘King of Beers’ message. We’re looking forward to investing in new partnerships and pub activation campaigns across Ireland and reconnecting with our Irish consumers who can appreciate a lager which is carefully-crafted for longer to deliver a uniquely smoother taste.”