Bacardí wins Best Brand Activation award

Bacardí (Ireland) won the 2011 Best Brand Activation Award at the recent UK Festival Awards for the ‘Bacardí Get Together Arena’ at this year’s Electric Picnic.

The Brand Activation Award celebrates the most creative and well thought-out sponsor activity for music festivals throughout Ireland and the UK. The Arena recaptured the spirit of Facundito Bacardí’s legendary house parties which took place in Cuba during the 1920s Prohibition era.
 
The annual UK Festival Awards are an opportunity for the public, media and music industry to recognise the people responsible for what has rapidly become the most exciting and booming sector of the music industry and a vital part of mainstream popular culture – the festival movement.  The Awards were presented at a gala ceremony in London’s Roundhouse.