Off-trade

August alcohol – fastest FMCG growth category

Alcohol was the highest-growing category in the four weeks to the 30th of August according to Nielsen.

 

Alcohol was the highest-growing category in the four weeks to the 30th of August.

Alcohol was the highest-growing category in the four weeks to the 30th of August.

Nevertheless, at 37% up on the same period in 2019, this was the lowest growth rate that the alcohol category had seen since March.

Compared to this, Fast Moving Consumer Goods sales (in multiples & convenience stores) reached €1.04bn for the four-week period, up 13.1% on the same period in 2019.

 

 

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