Marketing

Butlers, Wicklow Wolf launch chocolate stout

Butlers Chocolates and Wicklow Wolf unite to craft Truffle Shuffle, a rich milk chocolate stout for winter indulgence

Ireland’s independent, family-owned, premier chocolatier, Butlers Chocolates and Brewing Company, Wicklow Wolf, have teamed up to bring chocolate and craft beer lovers the ultimate indulgent beverage: The Truffle Shuffle – a rich, velvety stout infused with the distinctive flavour of Butlers Milk Chocolate.

This limited-edition release will be available in most major grocery retailers and off-licences from Friday, 24 October

This premium chocolate stout has been expertly brewed by the team at Wicklow Wolf using the finest cocoa nibs from the Butlers Chocolate factory in North Dublin, resulting in a rich, indulgent flavour that blends two of Ireland’s favourite tastes: smooth craft stout and luxurious milk chocolate.

This limited-edition release will be available in most major grocery retailers and off-licences from Friday, 24 October.

From November, The Truffle Shuffle will be available in a special edition gift box, which will include:

  • Six cans of Truffle Shuffle
  • Butlers Milk Chocolate Truffles
  • A 75g Butlers Milk Chocolate Truffle Bar
  • A collectable keepsake Wicklow Wolf glass

Managing director, Wicklow Wolf Quincey Fennelly comments: “We are very excited to partner with Butlers Chocolates on Truffle Shuffle, our new Milk Chocolate Truffle Stout.

“Butlers is an iconic Irish brand, and we at Wicklow Wolf are delighted to be working with them on this rich, indulgent stout.”

Head of production, Wicklow Wolf, John Allen comments: “It is always fun when we get to experiment with new beers and new ideas.

“The technical challenges of bringing Butlers Milk Chocolate Truffle to life in a beer is one that we really enjoyed, especially tasting lots of chocolate truffles.

“The challenge is incorporating those rich milk chocolate flavours that you expect from a Butlers truffle.

“For Truffle Shuffle, we infused Butlers cacao nibs into the brew in order to give that depth of chocolate flavour and added lactose (milk sugar) to give the stout a creamy body and mouthfeel.

“We added a touch of vanilla to round out the flavour profile and landed on a finished beer that we believe brings Butlers Milk Chocolate Truffles to life in a stout.

“We highly recommend enjoying Truffle Shuffle with a Butlers Milk Chocolate Truffle.”

Marketing director at Butlers Chocolates, Aisling Walsh, further comments: “We have enjoyed working with the team at Wicklow Wolf on creating this delicious stout.

“It is inspired by Butlers ever popular creamy milk truffles married with Wicklow Wolf creamy stout.

“It is a unique blend of two delicious flavours – a lovely treat to enjoy as the winter draws in.

“The design of the can has been inspired by Butlers signature white and gold foil style, drawing on a deep blue to signify milk chocolate.”

This thoughtful collaboration celebrates the very best of Irish craft where passionate brewing meets master chocolate making, resulting in a delicious chocolate stout, perfect for the season ahead.


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