Marketing

 The wait is over: your new football season starts here

The Premier League starts in under one month!

Erling Haaland of Manchester City in action during the Premier League match between Manchester City and Arsenal at Etihad Stadium on 19 April, 2026 in Manchester, England. (Photo by Visionhaus/Getty Images)

The new football season is almost here, and with over 1,500 live matches across the football calendar, now is the time to make sure your venue is ready for the fans who’ll be looking for the best place to watch every kick, goal and trophy lift.

Make your venue the go-to destination for local fans this season. Whether it’s the first match of the season or a title-deciding showdown, live football helps create an atmosphere that keeps customers coming back for more.

Be ready for kick-off:

  • Scottish Premiership – 31 July
  • Carabao Cup – 7 August
  • EFL Championship, League One & League Two – 14 August
  • Premier League – 21 August
  • Bundesliga – 28 August
  • Women’s Super League – 4 September

Every matchday is an opportunity to bring fans through your doors, keep them there for longer and drive spend throughout the season.

With the countdown to kick-off now on, don’t miss your chance to capitalise on the return of live football.

Get set for a season packed with unmissable football and get Sky Sports for your business

Find out more Sky Business | Q ROI

Call today or request a call back to discuss how Sky Sports can work for your venue.

Call today on 0818001773.


Sign Up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's free