Aldi takes on the Anti-Establishment
Scottish brewer BrewDog might not have been too happy about the livery on Aldi’s take on its Punk IPA when the discounter put it out there recently.
The Aldi product, Anti-Establishment IPA, is a cheeky take-off of BrewDog’s own Punk IPA. Even the can looks similar.
Not to be outdone, BrewDog Co-Founder James Watt broke news of a new brew at BrewDog.
“Inspired by Aldi’s take on Punk IPA” he tweeted recently, “we are making a new beer. Yaldi IPA is coming soon. Maybe our friends at Aldi will sell it in their stores?”
But far from retreating in embarrassment Adi went one better. It suggested by return tweet that, “We would have gone with Ald IPA, send us a crate and we’ll talk?”.
James was soon back.
“Deal @AldiUK,” he responded, “We have changed the name to Ald IPA and we will send a case your way. Looking forward to making this happen.”
Lookout for Ald IPA then, perhaps even in an Aldi store near you!
Perhaps the two ‘craters’ can talk to each other after all?
