Off-trade

St. Patrick’s Day 2026: Irish hospitality sees 16% surge in activity

New Clover data reveals a significant jump in pub and restaurant transactions compared to 2025, with activity peaking at 5pm as parade crowds moved indoors

Irish pubs and restaurants recorded a significant boost in trade this St. Patrick’s Day, with transaction volumes climbing 16% higher than on the same day in 2025.

This performance on St. Patrick’s Day is even more significant, considering that those first two weekends in March had seen Ireland host the final two matches of this year’s Six Nations Rugby Championship

Despite falling midweek, the Irish hospitality sector saw a major spike on 17 March, as Irish consumers and international visitors marked the national holiday in style.

This is according to data from Clover, the payments and business management platform operated by Fiserv (NASDAQ: FI).

The point-of-sale data was anonymised and drawn from 365 Clover-enabled hospitality venues across the Republic of Ireland, representing approximately one in every 20 licensed pubs in the country.

Busier than Six Nations Saturdays

Transactions on the day also ran 39% ahead of the average Saturday in March 2026, underlining the commercial significance of the national holiday for Irish hospitality businesses.

This performance on St. Patrick’s Day is even more significant considering that those first two weekends in March had seen Ireland host the final two matches of this year’s Six Nations Rugby Championship, with tens of thousands of Welsh and Scottish fans joining Irish supporters in bars and restaurants.

Dublin accounted for 21% of all national transactions recorded on the day, confirming the capital’s central role in Ireland’s St. Patrick’s Day economy.

Consumer numbers in the city were boosted by an estimated half a million visitors to Dublin for the capital’s St. Patrick’s Day parade.

“Ireland was out on St. Patrick’s Day”

The busiest single period of the day was 5pm, when transaction volumes peaked across the Clover network — the moment the after-parade crowd moved indoors.

Joseph Walsh, VP Marketing and Communications at Fiserv, said: The data tells a simple story: Ireland was out in force for St. Patrick’s Day, and Ireland was spending, buying more food and drink in pubs and restaurants than we did a year ago.

“With terminals firing at 5pm, a 16% increase in transactions over last year, and sales volumes more than 39% ahead of a busy Saturday in March, it’s clear that St. Patrick’s Day delivers for Irish hospitality, every single year.”

Methodology

Findings are based on anonymised Clover point-of-sale data from 365 hospitality venues across the Republic of Ireland — representing approximately one in every 20 pubs and restaurants in the country.

Transaction volumes reflect card and digital payments processed through the Clover platform on 17 March 2026, compared with the same date in 2025.

The data records the volume of sales in each period, rather than value, to exclude any impact of retail price changes. No venue-level or customer-level data is included.


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