Marketing

2020 international Jägermeister Scholarship goes digital

After two successful years of the Jägermeister Scholarship x Berlin Edition, 2020 was supposed to see the third group of up-and-coming bartenders spend a three-month stint in the German capital but due to global Covid-19 restrictions, this year’s scholarship has switched to a virtual scheme supporting six budding talents from Ireland, South Africa, Finland and Slovakia.

 

Jägermeister has made a name for itself as a strong supporter of bartenders and the next generation of skilled bar pros, underscored by Jägermeister’s thriving international bartender network, the Hubertus Circle.

Jägermeister has made a name for itself as a strong supporter of bartenders and the next generation of skilled bar pros, underscored by Jägermeister’s thriving international bartender network, the Hubertus Circle.

Ali Hayes from Dublin’s Exchequer Bar, Lukáš Čabaj from Slovakia, Celestino Schienbein from Finland and Sabrina Traubner, Pete Shava and Monde Mkhonza from South Africa stood out from more than 100 applicants as the 2020 Jägermeister Scholarship recipients.

“The changed circumstances mean we can actually support six up-and-coming bartenders this year,” explains Nina Eggeling of Jägermeister Global Experiential Marketing, “That’s a great opportunity for us and the bartenders.”

Jägermeister has made a name for itself as a strong supporter of bartenders and the next generation of skilled bar pros, underscored by Jägermeister’s thriving international bartender network, the Hubertus Circle.

“This year, we need to be even more flexible,” adds Nina, “Nobody knows how the situation might change in the individual markets or on a global scale, so that’s something we need to be prepared for, offering participants a flexible model that easily adjusts to different conditions and requirements.”

They can look forward to a blend of master classes and workshops run by Jägermeister’s Global Brand Ambassador Nils Boese and other mixologists, virtual events and plenty of surprises.

This year’s scholarship has been designed around letting the participants continue to work in their familiar bars. They’ll update on their progress via www.hubertuscircle.com, the Hubertus Circle Instagram account (@hubertus_circle_) and their own social channels.

 

 

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