U-Label, a consumer-friendly e-label platform, has been launched through a collaboration between SpiritsEUROPE – representing spirits companies – and CEEV, the voice of the European wine sector.
The platform will enable consumers across Europe to access information about the spirits products they purchase via QR Code technology.
It allows any spirits company to give EU consumers relevant, standardised and detailed product information including the list of ingredients, nutritional information, responsible drinking guidelines and information about sustainability.
Fifteen spirits- and wine-producing companies are participating in the pilot phase, testing the standardised U-Label system before it’s rolled-out further.
It’s anticipated that more Irish companies will adopt the system after this phase.
“Irish spirits companies are committed to providing consumers transparent information about the products they consume” said Vincent McGovern, Head of Drinks Ireland|Spirits, “and the launch of this new platform allows the sector to deliver this in a consistent and effective manner across the EU.
“Irish drinks companies already go above and beyond many of their EU counterparts with regards to labelling information and this new system will further deliver on that.”
The QR code will appear on Bart’s Irish Whiskey, a new product from Lough Ree Distillery.
“As we launch a new brand, this easy-to-use platform gives us the opportunity to share information in a consistent and Best Practice way with our customers across the EU,” said Michael Clancy, Co-Founder of Lough Ree Distillery.
It will also appear on Irish Gin. Located at the very edge of Europe by the Atlantic Coast, Skellig Six18 Distillery’s participation in this e-label initiative is relevant to all spirits consumers throughout the EU, believes Patrick Sugrue, Founder & Director of Skellig Six18 Distillery.