Marketing

Yellow Spot makes a comeback

Irish Distillers Pernod Ricard has announced a return to the fold for the revered Yellow Spot Single Pot Still Irish Whiskey which has been skilfully recreated by the dedicated team at Midleton Distillery in Cork.

The re-launch underpins the company’s pledge to introduce new Single Pot Still Irish Whiskey expressions each year as part of its continued commitment to reinvigorating the category.

Part of the ‘Spot’ range of Single Pot Still Whiskeys, Yellow Spot was originally produced, bottled and sold by Dublin-based wine merchants Mitchell & Sons. Established in 1805, Mitchell & Sons aged whiskeys bought from John Jameson’s distillery in Dublin in their own casks up until 1968 when the practice of selling whiskey to bonders in cask ceased. Since then, Green Spot has been bottled by Irish Distillers and it’s now joined by Yellow Spot 12 Year-Old.

The exceptional skill of the Midleton Masters, combined with Mitchell’s old notes on the Yellow Spot expression, has led to the recreation of this 12 Year-Old.

Rather than simply being a ‘finished’ whiskey, Yellow Spot is an expression that has been matured for a full 12-year period in three oak cask types: American bourbon barrels, Spanish sherry butts and uniquely, Spanish Malaga casks. Bottled at 46% ABV, the whiskey is non-chill filtered and is set to be produced annually in batches of just 500 cases. The first bottles will be available in key markets from late May 2012.

Yellow Spot will be available in Ireland through Mitchell & Sons.

Yellow Spot - skilfully recreated by the dedicated team at Midleton Distillery in Cork.

Yellow Spot – skilfully recreated by the dedicated team at Midleton Distillery in Cork.


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