An invitation from the Department of Health to interested parties offering them an opportunity to submit expert research on the effectiveness of health warnings and information on the labels of alcohol products and in advertisement for alcohol products was published recently.
The principal health warnings to be included on all alcohol products and advertisements are:
- (a) a warning that is intended to inform the public of the danger of alcohol consumption
- (b) a warning that is intended to inform the public of the danger of alcohol consumption when pregnant
- (c) a warning that is intended to inform the public of the direct link between alcohol and fatal cancers and
- (d) details of a website, to be established and maintained by the Executive, providing public health information in relation to alcohol consumption.
“We trust that this exercise will not become an opportunity for the Minister of Health to weaken his resolve to exclude the alcohol industry from influencing the objectives of public alcohol policy,” commented Eunan McKinney, Head of Communications and Advocacy at Alcohol Action Ireland of this development, “Alcohol Action Ireland have worked extensively across a range of European partners and international alliances advancing the efficacy of the measures proposed and advocating for the consumer’s right to know of the significant risks attached to consuming alcohol.”