‘It’s La Dolce Vita for MCM Spirits’
MCM Spirits announces strategic partnership with iconic Italian spirits houses Fratelli Branca and Pallini Limoncello.
Customers and consumers can expect new activations, elevated brand experiences, and expanded availability
MCM Spirits portfolio goes from strength to strength with the addition of two of Italy’s most renowned spirits dynasties: Fratelli Branca, the legendary Milanese house behind some of the world’s most celebrated aperitifs and digestifs such as Fernet Branca, Antica Formula & Carpano; and Pallini Limoncello, Rome’s iconic family-owned producer known for its vibrant, sun-kissed liqueur crafted from Amalfi Coast lemons.
This collaboration brings together iconic brands united by a shared passion for craftsmanship, authenticity, and the unmistakable allure of La Dolce Vita.
Through this partnership, MCM Spirits will expand the presence of these beloved spirits across key markets.
“We are honoured to join forces with two of Italy’s most iconic spirits families,” said Paul Flynn, marketing manager of MCM Spirits.
“Fratelli Branca and Pallini embody everything people love about Italian heritage—craft, passion, and a lifestyle.
“Together, we look forward to bringing that spirit to a wider Irish audience.”
The partnership marks a significant milestone for MCM Spirits as it continues to build a world-class portfolio rooted in authenticity and quality.
Customers and consumers can expect new activations, elevated brand experiences, and expanded availability.
About Fratelli Branca: Founded in 1845, Fratelli Branca is one of Italy’s most respected spirits houses, known for its unwavering commitment to quality and its iconic portfolio of aperitifs and digestifs enjoyed around the world.
About Pallini Limoncello Established in 1875, Pallini is a family-run Roman distillery celebrated for its handcrafted limoncello made from hand-picked Amalfi Coast lemons. Its vibrant flavour and unmistakable Italian character have made it a global favourite.
