Lockdown has done no harm to off-trade sales of gin, no harm at all. Sales were up 35% in the year to May the 21st, to €71.7 million from the previous year's sales figure of €53.2 million at a time when most on-trade outlets were closed. The thrust now is to up the margin with a push to premium for the brands involved. We look at the gin market.
Since June the 4th, some traditional outlets had been offering an outdoor service to their customers. How has this gone? We spoke to a few of those who'd not usually get involved in an outdoors adventure.