As the number of Irish whiskey distilleries has grown from four to 40 since 2010, the Irish Whiskey Association estimates that global sales of Irish whiskey broke the 13 million case barrier last year for the first time ever. That’s 150% growth over the past decade.

A new strategy, the first in five years, has set out plans by Irish gin producers and brand owners to both maintain gin’s market share and grow sales by 2026.

IWSR analyses the key drivers that it believes will shape the global beverage alcohol market landscape in 2022.