Off-trade | Industry leaders voice concern as EU–US framework fails to reinstate zero-for-zero agreement on spirits

Off-trade | EU brewers warn 15% US tariffs and aluminium surcharges threaten exports, supply chains, and consumer choice without zero-for-zero trade terms

Off-trade | Smirnoff Sound Nation returns to Electric Picnic 2025, uniting global talent, Irish DJs, and inclusive experiences on a truly accessible stage

Off-trade | Heineken House is promising the ultimate festival party with a brand-new beer garden and the introduction of foam tops from its Heineken Studio

Marketing | Aer Lingus College Football Classic boosts Ireland’s economy by €130m, with record U.S. viewership and a sold-out Aviva Stadium