July/August 2021 Issue of Drinks Industry Ireland Magazine

Following worldwide Lockdowns many international brand owners are likely to look at increasing their prices over the next 12 months and there's increasing evidence that consumers will – within reason – accept such price increases.

The Irish Whiskey Association has launched a new campaign under the IrishWhiskey360° banner to encourage Irish staycationers to ‘Discover Ireland’s Whiskey Distilleries’.