Marketing

Zamora Company USA introduces Fercullen Irish Whiskey in the US

Latest Addition to the Zamora Company USA Portfolio Connects Americans’ Growing Thirst for High-Quality Premium Irish Whiskey

 

Fercullen Shoot - bottle on rock waterfall in background 2.jpg

Fercullen Irish Whiskey from the Powerscourt Distillery

 

Fercullen Irish Whiskey from the Powerscourt Distillery on the Powercourt Estate, will now be available across the US thanks to a new distribution partnership with Zamora Company USA.

Irish whiskey is one of the fastest-growing spirits categories in the US, projected to increase in volume by +67% from 2021 to 2026, according to IWSR Drinks Market Analysis. Zamora Company USA will import, sell, and market Fercullen in the US, effective immediately, alongside such iconic spirits as Licor 43, Martin Miller’s Gin, Double Cross Vodka, Yellow Rose Whiskey, Lolea Sangria, Don Papa Rum, San Cosme Mezcal, and Villa Massa Limoncello, Amaretto and Vermouth.

The flagship of the Fercullen line is Fercullen Falls, a new small-batch 50/50 blend of malt and grain whiskeys with a high malt content highlighting the unique style of the Powerscourt Distillery. The malt whiskey in the blend was matured in first fill ex-bourbon barrels and the grain in a combination of ex-bourbon and new heavy char oak casks. The Fercullen Falls name refers to the picturesque Powerscourt Waterfall, located on the Powerscourt Estate, home to Ireland’s largest waterfall and the inspiration for the new Fercullen Falls Irish Whiskey.

“As we continue to grow our world-class spirits and wines in the US, Irish whiskey has long been at the top of our list of categories to strengthen our portfolio, and Fercullen from the Powerscourt Distillery has always been our top choice. Fercullen is truly an exceptional spirit, proudly crafted by one of the most awarded distillery teams in the industry,” says Andrew Stewart, Global Brand manager at Zamora Company USA. “We’re especially excited to introduce Fercullen Falls, a lighter tasting and approachable Irish whiskey bottled at 43% ABV – a higher than standard for a malt whiskey blend – which makes it a perfect spirit for enjoying straight or as a cocktail base.”

In addition to Fercullen Falls, Zamora Company USA will also release Fercullen Single Malt, Fercullen 15-Year-Old Irish Whiskey, and limited edition Fercullen 21-Year-Old Single Malt in the U.S.

Southern Glazer’s Wine & Spirits distributes the Zamora Company USA portfolio in 41 markets, and the company works with other top wholesalers such as Horizon Beverage Group in other U.S. states.

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