With the Rugby World Cup kicking-off this month sports fans will be glued to their TVs and with this in mind Wolf Blass is giving away over 7,000 prizes this Autumn including 3D TVs, Luxury Spa Days, VIP sporting tickets, exclusive sports lessons and thousands of gift cards and MP3 download vouchers.
The promotion runs across the brand’s two top-selling premium ranges, Yellow Label and Red Label, using eye-catching ‘3D’neck tags.
Consumers buy a neck-tagged bottle containing a unique code which they enter online to see if they’ve won a prize. If successful, they can send in the neck-collar and till receipt for a prize.
“The 3DTV promotion is set to be one of Wolf Blass’ biggest giveaways ever,” says Wolf Blass Brand Development Manager Caragh Walsh, “We’re expecting a high sales increase on promotional bottles, so would encourage retailers to take advantage and stock up.”