Tullamore Dew’s new Global Brand Director Director

William Grant & Sons has appointed Caspar MacRae as the new Global Brand Director for Tullamore Dew Irish Whiskey to replace Shane Hoyne (who has been appointed Global Brand Director for Grant’s Whisky).

Prior to his recent appointment Caspar was Vice President of Marketing for the US business of William Grant & Sons.  He’ll be responsible for driving the growth of Tullamore Dew across its key growth markets including the US, UK and mainland Europe.

Caspar is a Geography graduate from the University of Edinburgh and began his marketing career with The Edrington Drinks Group where he was responsible for the development of national and regional US branding and commercial planning for its portfolio of premium spirits.  He first joined William Grant & Sons in 2008 as Category Marketing Director for its US business and progressed to Head of Innovation before becoming Vice President of Marketing in the US.

In this role, Caspar will be based in William Grant & Sons’ Global Marketing & Innovation headquarters at Iveagh Court, Harcourt Road, Dublin 2.