SuperValu still leader in beer & wine sales

While still leading the other multiples, discounters and convenience stores for beer and wine sales, SuperValu's market share dropped slightly from 26.5% to 23/8% in the 52 weeks to the week ending December the 26th 2021 when compared to the 52-week period to the 27th of December 2020 according to exclusive off-trade market share figures from Kantar.

Tesco held onto its second place, increasing its share slightly from 24.2% to 24.4%.

Dunnes Stores came third with a decreased share of 17.0%, down from 18.7%.

Discounter Lidl enjoyed a growth in share from 11.7% to 13.8% as discounter Aldi gained market share to 11.5% from 10.2%.

The ‘others’ – independents etc – also saw a share increase from 8.7% to 9.5%.